ZoomerU – Your Online Zoomer University

MARKET POWER: HOW MANY MILLION ZOOMERS ARE YOU MISSING? Here’s our second list.

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The evidence is overwhelming – Zoomers (age 45-plus) are Canada’s most powerful audience. Last month we presented 15 examples of where there are at least 2 millionZoomers you may not be reaching. Here’s our second list.  (The source, in all cases, is Vividata Winter 2019) 5,925,000 ...

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How many millions of Zoomers are you missing?

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  ZOOMERS CONTROL THE MARKETPLACE. HERE ARE 15 CATEGORIES WHERE THERE ARE AT LEAST 2 MILLION ZOOMERS YOU MAY NOT BE REACHING.  Percentages and index numbers are important. But when it comes to determining sales potential, what really matters is tonnage -- how many actual people are ...

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Is there life after 54?

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Is there life after 54? You might not think so, if you looked at where ad dollars are concentrated. The media buying target that is commonplace today -- adults 25-54 -- is based on the assumption that the 25-34 age segment is critically important, and marketers don't have to pay too much ...

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Meet the Longevity Explorers: Seniors who aren’t just using technology, but helping develop new apps

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The idea that "older" people are somehow helpless in the face of technology is a myth, of course -- and here at ZoomerU, we've presented a lot of evidence to that effect. But now an innovative new group in the US is going one step further. Tech Enhanced Life has created an online community of ...

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“Hybrid” retirement: it’s here and it’s only going to grow

Trends and Insights

ZOOMER U VICE PRESIDENT DAVID CRAVIT WAS INTERVIEWED ON THIS TOPIC ON ZOOMER RADIO. LISTEN TO WHAT HE HAD TO SAY. The word "retirement" carries with it an either/or: you were working and then you stopped. Traditionally, this happened at age 65. The model was straightforward: you entered the ...

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Myth: Zoomers are being left behind by technology

Zoomer Myths

With today’s dizzying rate of technological advance, it’s easy to let yourself believe that the “older” market aren’t keeping up. Nothing could be further from the truth, and we can prove it. Start by recognizing that three different age cohorts are represented in the Zoomer (45-plus) ...

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Facebook: Trial separation now; is divorce coming?

Trends and Insights

A new poll by Pew Research shows that a high percentage of Facebook users have reduced their usage of the platform. In fact, 54% of users 18 and older have adjusted their privacy settings in the past 12 months, while 42% say they've taken a break from checking Facebook for several weeks or more. ...

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Boomers the key to auto industry sales

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Five years ago the University of Michigan Transportation Research Institute made news with a study that showed car buyers were getting older -- and the key to future success would be the Baby Boomers. Adults in the 50-64 year old age group were 15 times more likely to buy new vehicles than 18-24 ...

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Today's Factoid

1,568,000

That's how many Zoomers participated in downhill skiing in the past 12 months. Wait a sec....downhill skiing? Surely they're too old? Nope. OK -- but the Millennials definitely must have cleaned their clock...right? Wrong again. Only 1,170,000 Millennials participated in downhill skiing. Millennials accounted for 33% of downhill skiers, while Zoomers accounted for 44.6%. Does your marketing allocation have the right slope?   Source: Vividata Fall 2018