Is there life after 54? You might not think so, if you looked at where ad dollars are concentrated. The media buying target that is commonplace today -- adults 25-54 -- is based on the assumption that the 25-34 age segment is critically important, and marketers don't have to pay too much ...

The idea that "older" people are somehow helpless in the face of technology is a myth, of course -- and here at ZoomerU, we've presented a lot of evidence to that effect. But now an innovative new group in the US is going one step further. Tech Enhanced Life has created an online community of ...

ZOOMER U VICE PRESIDENT DAVID CRAVIT WAS INTERVIEWED ON THIS TOPIC ON ZOOMER RADIO. LISTEN TO WHAT HE HAD TO SAY. The word "retirement" carries with it an either/or: you were working and then you stopped. Traditionally, this happened at age 65. The model was straightforward: you entered the ...

With today’s dizzying rate of technological advance, it’s easy to let yourself believe that the “older” market aren’t keeping up. Nothing could be further from the truth, and we can prove it. Start by recognizing that three different age cohorts are represented in the Zoomer (45-plus) ...

A new poll by Pew Research shows that a high percentage of Facebook users have reduced their usage of the platform. In fact, 54% of users 18 and older have adjusted their privacy settings in the past 12 months, while 42% say they've taken a break from checking Facebook for several weeks or more. ...

Five years ago the University of Michigan Transportation Research Institute made news with a study that showed car buyers were getting older -- and the key to future success would be the Baby Boomers. Adults in the 50-64 year old age group were 15 times more likely to buy new vehicles than 18-24 ...

With summer drawing to a close, the back-to-school ads are increasing in their frequency, as expected. Whether the students are kindergartners or college freshmen, the preparations are under way. But as the students head back to the classrooms, we should take a moment to recognize an under-reported ...

That's how many Zoomers bought computer hardware or software online in the past 12 months -- more than any other age group. Zoomers have embraced online shopping, and are the most important market in virtually every category. Source: Vividata Spring 2018 ...