Do advertisers know how Boomers see themselves? How they'd like to be portrayed? Are advertisers, in fact, portraying them that way? Does it matter? Financially, it obviously does. The vast spending power of Boomers makes them a market that can't be ignored. And now comes compelling ...

The evidence is overwhelming – Zoomers (age 45-plus) are Canada’s most powerful audience. Last month we presented 15 examples of where there are at least 2 millionZoomers you may not be reaching. Here’s our second list.  (The source, in all cases, is Vividata Winter 2019) 5,925,000 ...

  ZOOMERS CONTROL THE MARKETPLACE. HERE ARE 15 CATEGORIES WHERE THERE ARE AT LEAST 2 MILLION ZOOMERS YOU MAY NOT BE REACHING.  Percentages and index numbers are important. But when it comes to determining sales potential, what really matters is tonnage -- how many actual people are ...

Is there life after 54? You might not think so, if you looked at where ad dollars are concentrated. The media buying target that is commonplace today -- adults 25-54 -- is based on the assumption that the 25-34 age segment is critically important, and marketers don't have to pay too much ...

The idea that "older" people are somehow helpless in the face of technology is a myth, of course -- and here at ZoomerU, we've presented a lot of evidence to that effect. But now an innovative new group in the US is going one step further. Tech Enhanced Life has created an online community of ...

ZOOMER U VICE PRESIDENT DAVID CRAVIT WAS INTERVIEWED ON THIS TOPIC ON ZOOMER RADIO. LISTEN TO WHAT HE HAD TO SAY. The word "retirement" carries with it an either/or: you were working and then you stopped. Traditionally, this happened at age 65. The model was straightforward: you entered the ...

With today’s dizzying rate of technological advance, it’s easy to let yourself believe that the “older” market aren’t keeping up. Nothing could be further from the truth, and we can prove it. Start by recognizing that three different age cohorts are represented in the Zoomer (45-plus) ...

A new poll by Pew Research shows that a high percentage of Facebook users have reduced their usage of the platform. In fact, 54% of users 18 and older have adjusted their privacy settings in the past 12 months, while 42% say they've taken a break from checking Facebook for several weeks or more. ...