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We’re your one-stop resource for information, ideas and inspiration about Canada’s most influential demographic, Canadians aged 45-plus – or, as we call them, Zoomers.

There are almost 16 million of them, and collectively they account for 60% of consumer spending and 70% of the nation’s wealth. Those numbers should make them an automatic priority for marketers – yet there are still some misconceptions.

Not all marketers have an equally strong understanding of Zoomer attitudes and behaviors, and just how important the “reinvention of aging” is. It’s easily the most far-reaching social phenomenon we’ll ever see. If you don’t understand why it’s happening and how far its influence extends, you can’t possibly market effectively today. That’s where Zoomer U comes in – with data, insights, special reports, videos and podcasts and even special events. Visit often – and stay tuned for more news.

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ZoomerU Articles

A generation of renters means less spending on lots more

It’s not exactly news that buying a house is increasingly unaffordable, especially in the major ...Read More »

Why do millennials hate groceries?

That was the provocative title on a recent article in The Atlantic. Citing data from the Consumer ...Read More »

Retire Retirement

The traditional marketing model based on “life stage” assumes retirement at age 65. This in ...Read More »

Bucket List? Shopping List!

In past generations, getting older meant withdrawing from the consumer marketplace. Age not only ...Read More »


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