1,568,000 – ZoomerU


That’s how many Zoomers participated in downhill skiing in the past 12 months.

Wait a sec….downhill skiing? Surely they’re too old? Nope.

OK — but the Millennials definitely must have cleaned their clock…right?

Wrong again. Only 1,170,000 Millennials participated in downhill skiing. Millennials accounted for 33% of downhill skiers, while Zoomers accounted for 44.6%.

Does your marketing allocation have the right slope?


Source: Vividata Fall 2018