1,923,000 – ZoomerU


That’s the number of Zoomers who bought an e-book in the past 12 months.

It represents 59% of all e-book buyers. By contrast, Millennials (supposedly more tech-savvy) contributed less than half as many buyers, and only 25.6% of the total.

Doesn’t this call for a new chapter in your marketing?


Source: Vividata Fall 2018