1,947,000 – ZoomerU


That’s how many Zoomers bought computer hardware or software online in the past 12 months — more than any other age group.

Zoomers have embraced online shopping, and are the most important market in virtually every category.

Source: Vividata Spring 2018

Today's Factoid


That's the percentage of Canadians who drank 7+ glasses of beer in the past 7 days, who are Zoomers. It adds up to 1,080,000 people -- more than double the number of Millennials (510,000). But do you see in the beer commercials?   Source: Vividata Fall 2018