1,947,000 – ZoomerU


That’s how many Zoomers bought computer hardware or software online in the past 12 months — more than any other age group.

Zoomers have embraced online shopping, and are the most important market in virtually every category.

Source: Vividata Spring 2018

Today's Factoid


Number of Zoomers investors who have personally traded online over the past 6 months. That's more than all other age groups combined. In fact, Zoomers account for almost 60% (59.5%) of all Canadians who have traded or managed investments online over the past 6 months.   Source: Vividata Spring 2018.