3,904,000 – ZoomerU


That’s how many Zoomers participated in gourmet cooking in the past 12 months.

it’s more than all other age groups combined. Millennials, by contrast, contributed 1.5 million fewer people, and represent just 31.8% of the total.

If you’re marketing food, wine, cookware, tableware, appliances…the list goes on and on…is it time to reconsider your marketing recipe?


Source: Vividata Fall 2018