That’s the percentage of Canadians who visited a beer store 4+ times in the past month, who are Zoomers.
As for the Millennials, who are featured in almost every beer commercial, they represent only 30.5% of Canadians who visit the beer store with this kind of frequency.
What’s wrong with this picture?
Maybe it’s time to brew up a different marketing approach.
Source: Vividata Fall 2018