54.6% – ZoomerU

54.6%

That’s the percentage of Canadians who visited a beer store 4+ times in the past month, who are Zoomers.

As for the Millennials, who are featured in almost every beer commercial, they represent only 30.5% of Canadians who visit the beer store with this kind of frequency.

What’s wrong with this picture?

Maybe it’s time to brew up a different marketing approach.

 

Source: Vividata Fall 2018