general – ZoomerU

Five years ago the University of Michigan Transportation Research Institute made news with a study ...

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With summer drawing to a close, the back-to-school ads are increasing in their frequency, as ...

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That's how many Zoomers bought computer hardware or software online in the past 12 months -- more ...

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It’s not exactly news that buying a house is increasingly unaffordable, especially in the major ...

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That was the provocative title on a recent article in The Atlantic. Citing data from the Consumer ...

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The traditional marketing model based on “life stage” assumes retirement at age 65. This in ...

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Marketing programs still teach the “consumer lifestage” model. You want the younger shoppers ...

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Sex is still very much a topic for Zoomers. So is spending – big spending – on fashion and ...

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The “traditional” model of consumer lifestage spending decrees that as you get older, you spend ...

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Think the Zoomer population isn’t tech savvy? It’s by far the largest age group online, and ...

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Today's Factoid

1,780,000

That's the number of Zoomers who bought concert tickets online in the past 12 months -- more than any other age group. It's clear -- Zoomers have embraced online shopping and are the most important market in virtually every category. Source: Vividata Spring 2018