Zoomers -- Canada's most powerful audience -- are used to not seeing themselves reflected in ...Continue Reading
The evidence is overwhelming – Zoomers (age 45-plus) are Canada’s most powerful audience. ...Continue Reading
ZOOMERS CONTROL THE MARKETPLACE. HERE ARE 15 CATEGORIES WHERE THERE ARE AT LEAST 2 ...Continue Reading
Do advertisers know how Boomers see themselves? How they'd like to be portrayed? Are ...Continue Reading
The idea that "older" people are somehow helpless in the face of technology is a myth, of course -- ...Continue Reading
Number of Zoomers investors who have personally traded online over the past 6 months. That's more than all other age groups combined. In fact, Zoomers account for almost 60% (59.5%) of all Canadians who have traded or managed investments online over the past 6 months. Source: Vividata Spring 2018.