general – ZoomerU

Is there life after 54? You might not think so, if you looked at where ad dollars are ...

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The idea that "older" people are somehow helpless in the face of technology is a myth, of course -- ...

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Five years ago the University of Michigan Transportation Research Institute made news with a study ...

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With summer drawing to a close, the back-to-school ads are increasing in their frequency, as ...

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That's how many Zoomers bought computer hardware or software online in the past 12 months -- more ...

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It’s not exactly news that buying a house is increasingly unaffordable, especially in the major ...

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That was the provocative title on a recent article in The Atlantic. Citing data from the Consumer ...

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The traditional marketing model based on “life stage” assumes retirement at age 65. This in ...

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Marketing programs still teach the “consumer lifestage” model. You want the younger shoppers ...

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Sex is still very much a topic for Zoomers. So is spending – big spending – on fashion and ...

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Today's Factoid

3,449,000

That's how many Zoomers worked out at a fitness club over the past year. You'd expect the younger Millennials to contribute more. You'd be wrong. They're almost a million behind -- only 2,486,000 people.   Source: Vividata Fall 2018