general – ZoomerU

Zoomers -- Canada's most powerful audience -- are used to not seeing themselves reflected in ...

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The evidence is overwhelming – Zoomers (age 45-plus) are Canada’s most powerful audience. ...

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  ZOOMERS CONTROL THE MARKETPLACE. HERE ARE 15 CATEGORIES WHERE THERE ARE AT LEAST 2 ...

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Do advertisers know how Boomers see themselves? How they'd like to be portrayed? Are ...

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Is there life after 54? You might not think so, if you looked at where ad dollars are ...

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The idea that "older" people are somehow helpless in the face of technology is a myth, of course -- ...

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Five years ago the University of Michigan Transportation Research Institute made news with a study ...

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With summer drawing to a close, the back-to-school ads are increasing in their frequency, as ...

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That's how many Zoomers bought computer hardware or software online in the past 12 months -- more ...

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It’s not exactly news that buying a house is increasingly unaffordable, especially in the major ...

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Today's Factoid

1,390,000

Number of Zoomers investors who have personally traded online over the past 6 months. That's more than all other age groups combined. In fact, Zoomers account for almost 60% (59.5%) of all Canadians who have traded or managed investments online over the past 6 months.   Source: Vividata Spring 2018.