general – ZoomerU

It’s not exactly news that buying a house is increasingly unaffordable, especially in the major ...

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That was the provocative title on a recent article in The Atlantic. Citing data from the Consumer ...

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The traditional marketing model based on “life stage” assumes retirement at age 65. This in ...

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In past generations, getting older meant withdrawing from the consumer marketplace. Age not only ...

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At ZoomerMedia, we’re consistently making the case for extending target demos to 55-64. We ...

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Marketing programs still teach the “consumer lifestage” model. You want the younger shoppers ...

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Sex is still very much a topic for Zoomers. So is spending – big spending – on fashion and ...

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Remember all those grannies struggling with dial-up connections to get online? That was the ...

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The “traditional” model of consumer lifestage spending decrees that as you get older, you spend ...

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Can working be considered part of a retirement plan? It can be – and is – if you’re a ...

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Today's Factoid

95.5%

That's the percentage of Zoomers who accessed the Internet yesterday. It exceeds the percentage of Millennials who did so. Their number was 94.2%. And in terms of actual audience size, 15.3 million Zoomers accessed the Internet yesterday, compared to 9.5 Millennials. Wait a minute...aren't the Zoomers supposed to be behind the curve when it comes to tech?   Source: Vividata 2017 Q3 Readership and Product Database