general – ZoomerU

  ZOOMERS CONTROL THE MARKETPLACE. HERE ARE 15 CATEGORIES WHERE THERE ARE AT LEAST 2 ...

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Is there life after 54? You might not think so, if you looked at where ad dollars are ...

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The idea that "older" people are somehow helpless in the face of technology is a myth, of course -- ...

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Five years ago the University of Michigan Transportation Research Institute made news with a study ...

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With summer drawing to a close, the back-to-school ads are increasing in their frequency, as ...

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That's how many Zoomers bought computer hardware or software online in the past 12 months -- more ...

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It’s not exactly news that buying a house is increasingly unaffordable, especially in the major ...

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That was the provocative title on a recent article in The Atlantic. Citing data from the Consumer ...

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The traditional marketing model based on “life stage” assumes retirement at age 65. This in ...

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Marketing programs still teach the “consumer lifestage” model. You want the younger shoppers ...

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Today's Factoid

57.1%

That's the percentage of Canadians who drank 7+ glasses of beer in the past 7 days, who are Zoomers. It adds up to 1,080,000 people -- more than double the number of Millennials (510,000). But do you see in the beer commercials?   Source: Vividata Fall 2018