general – Page 2 – ZoomerU

The traditional marketing model based on “life stage” assumes retirement at age 65. This in ...

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Marketing programs still teach the “consumer lifestage” model. You want the younger shoppers ...

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Sex is still very much a topic for Zoomers. So is spending – big spending – on fashion and ...

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The “traditional” model of consumer lifestage spending decrees that as you get older, you spend ...

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Think the Zoomer population isn’t tech savvy? It’s by far the largest age group online, and ...

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Conventional wisdom says you don’t market to older consumers because their brand choices are ...

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Today's Factoid

1,347,000

That's how many Zoomers have an office in their home that's related to their own separate business (not to their employment). Zoomers account for over 60% of all Canadians who have a home office for their own business.   Source: Vividata Winter 2019