The “traditional” model of consumer lifestage spending decrees that as you get older, you spend ...Continue Reading
Think the Zoomer population isn’t tech savvy? It’s by far the largest age group online, and ...Continue Reading
Conventional wisdom says you don’t market to older consumers because their brand choices are ...Continue Reading
Number of Zoomers investors who have personally traded online over the past 6 months. That's more than all other age groups combined. In fact, Zoomers account for almost 60% (59.5%) of all Canadians who have traded or managed investments online over the past 6 months. Source: Vividata Spring 2018.