general – Page 2 – ZoomerU

The “traditional” model of consumer lifestage spending decrees that as you get older, you spend ...

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Think the Zoomer population isn’t tech savvy? It’s by far the largest age group online, and ...

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Conventional wisdom says you don’t market to older consumers because their brand choices are ...

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Today's Factoid


That's how many Zoomers worked out at a fitness club over the past year. You'd expect the younger Millennials to contribute more. You'd be wrong. They're almost a million behind -- only 2,486,000 people.   Source: Vividata Fall 2018