general – Page 2 – ZoomerU

Marketing programs still teach the “consumer lifestage” model. You want the younger shoppers ...

Continue Reading

Sex is still very much a topic for Zoomers. So is spending – big spending – on fashion and ...

Continue Reading

The “traditional” model of consumer lifestage spending decrees that as you get older, you spend ...

Continue Reading

Think the Zoomer population isn’t tech savvy? It’s by far the largest age group online, and ...

Continue Reading

Conventional wisdom says you don’t market to older consumers because their brand choices are ...

Continue Reading

Today's Factoid

1,180,000

That's how many Zoomers bought cosmetics and skin care products online in the past 12 months -- more than any other age group. Zoomers have embraced online shopping, and are the most important market in virtually every category. Source: Vividata Spring 2018