general – Page 2 – ZoomerU

That was the provocative title on a recent article in The Atlantic. Citing data from the Consumer ...

Continue Reading

The traditional marketing model based on “life stage” assumes retirement at age 65. This in ...

Continue Reading

Marketing programs still teach the “consumer lifestage” model. You want the younger shoppers ...

Continue Reading

Sex is still very much a topic for Zoomers. So is spending – big spending – on fashion and ...

Continue Reading

The “traditional” model of consumer lifestage spending decrees that as you get older, you spend ...

Continue Reading

Think the Zoomer population isn’t tech savvy? It’s by far the largest age group online, and ...

Continue Reading

Conventional wisdom says you don’t market to older consumers because their brand choices are ...

Continue Reading

Today's Factoid

1,390,000

Number of Zoomers investors who have personally traded online over the past 6 months. That's more than all other age groups combined. In fact, Zoomers account for almost 60% (59.5%) of all Canadians who have traded or managed investments online over the past 6 months.   Source: Vividata Spring 2018.