Insight Archive – ZoomerU

How do Zoomers respond to advertising? What actions to do they take? Does it vary by where they ...

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Today's Factoid

1,628,000

Number of Zoomers investors who have personally traded or managed investments online over the past 6 months. That's more than all other age groups combined. In fact, Zoomers account for almost 60% (57.9%) of all Canadians who have traded or managed investments online over the past 6 months.   Source: Vividata 2017 Q3 Readership and Product Database.