Zoomers and Marketing – ZoomerU

The conventional wisdom about the "older" age groups, is that their brand preferences are more or ...

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At ZoomerMedia, we’re consistently making the case for extending target demos to 55-64. We ...

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Remember all those grannies struggling with dial-up connections to get online? That was the ...

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Today's Factoid

1,536,000

Number of Zoomers who personally hold investments and savings of $500,000 or more. No other age group is close. In fact, nearly seven out of ten Canadians (69.2%) with investments and savings of $500,000 or more, are Zoomers. Follow the money.   Source: Vividata Spring 2018.