Zoomers and Marketing – ZoomerU

The conventional wisdom about the "older" age groups, is that their brand preferences are more or ...

Continue Reading

Today's Factoid

1,628,000

Number of Zoomers investors who have personally traded or managed investments online over the past 6 months. That's more than all other age groups combined. In fact, Zoomers account for almost 60% (57.9%) of all Canadians who have traded or managed investments online over the past 6 months.   Source: Vividata 2017 Q3 Readership and Product Database.