Zoomers and Marketing – ZoomerU

The conventional wisdom about the "older" age groups, is that their brand preferences are more or ...

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Today's Factoid

95.5%

That's the percentage of Zoomers who accessed the Internet yesterday. It exceeds the percentage of Millennials who did so. Their number was 94.2%. And in terms of actual audience size, 15.3 million Zoomers accessed the Internet yesterday, compared to 9.5 Millennials. Wait a minute...aren't the Zoomers supposed to be behind the curve when it comes to tech?   Source: Vividata 2017 Q3 Readership and Product Database