Zoomers and Marketing – ZoomerU

The conventional wisdom about the "older" age groups, is that their brand preferences are more or ...

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At ZoomerMedia, we’re consistently making the case for extending target demos to 55-64. We ...

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Remember all those grannies struggling with dial-up connections to get online? That was the ...

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Today's Factoid

1,390,000

Number of Zoomers investors who have personally traded online over the past 6 months. That's more than all other age groups combined. In fact, Zoomers account for almost 60% (59.5%) of all Canadians who have traded or managed investments online over the past 6 months.   Source: Vividata Spring 2018.