Zoomers and Marketing – ZoomerU

The conventional wisdom about the "older" age groups, is that their brand preferences are more or ...

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Today's Factoid

1,780,000

That's the number of Zoomers who bought concert tickets online in the past 12 months -- more than any other age group. It's clear -- Zoomers have embraced online shopping and are the most important market in virtually every category. Source: Vividata Spring 2018