ZoomerU assembled a group of Zoomers to talk about their attitudes toward advertising. From any marketer’s perspective, the results weren’t pretty.
They don’t feel that advertisers “get” them. They don’t see themselves in the marketing that is directed to them, don’t feel it’s relevant, and are upset at beginning ignored and disrespected by marketers in general.
Take a look at what they had to say. Is your campaign guilty of these mistakes?
That's how many Zoomers have an office in their home that's related to their own separate business (not to their employment). Zoomers account for over 60% of all Canadians who have a home office for their own business. Source: Vividata Winter 2019