“I don’t feel I’m represented…” – ZoomerU

“I don’t feel I’m represented…”

focus-group-2

ZoomerU assembled a group of Zoomers to talk about their attitudes toward advertising. From any marketer’s perspective, the results weren’t pretty.

They don’t feel that advertisers “get” them. They don’t see themselves in the marketing that is directed to them, don’t feel it’s relevant, and are upset at beginning ignored and disrespected by marketers in general.

Take a look at what they had to say. Is your campaign guilty of these mistakes?

Today's Factoid

1,780,000

That's the number of Zoomers who bought concert tickets online in the past 12 months -- more than any other age group. It's clear -- Zoomers have embraced online shopping and are the most important market in virtually every category. Source: Vividata Spring 2018