ZoomerU assembled a group of Zoomers to talk about their attitudes toward advertising. From any marketer’s perspective, the results weren’t pretty.
They don’t feel that advertisers “get” them. They don’t see themselves in the marketing that is directed to them, don’t feel it’s relevant, and are upset at beginning ignored and disrespected by marketers in general.
Take a look at what they had to say. Is your campaign guilty of these mistakes?
That's the percentage of Zoomers who accessed the Internet yesterday. It exceeds the percentage of Millennials who did so. Their number was 94.2%. And in terms of actual audience size, 15.3 million Zoomers accessed the Internet yesterday, compared to 9.5 Millennials. Wait a minute...aren't the Zoomers supposed to be behind the curve when it comes to tech? Source: Vividata 2017 Q3 Readership and Product Database