“I don’t feel I’m represented…” – ZoomerU

“I don’t feel I’m represented…”

focus-group-2

ZoomerU assembled a group of Zoomers to talk about their attitudes toward advertising. From any marketer’s perspective, the results weren’t pretty.

They don’t feel that advertisers “get” them. They don’t see themselves in the marketing that is directed to them, don’t feel it’s relevant, and are upset at beginning ignored and disrespected by marketers in general.

Take a look at what they had to say. Is your campaign guilty of these mistakes?

Today's Factoid

1,390,000

Number of Zoomers investors who have personally traded online over the past 6 months. That's more than all other age groups combined. In fact, Zoomers account for almost 60% (59.5%) of all Canadians who have traded or managed investments online over the past 6 months.   Source: Vividata Spring 2018.