“I don’t feel I’m represented…” – ZoomerU

“I don’t feel I’m represented…”

focus-group-2

ZoomerU assembled a group of Zoomers to talk about their attitudes toward advertising. From any marketer’s perspective, the results weren’t pretty.

They don’t feel that advertisers “get” them. They don’t see themselves in the marketing that is directed to them, don’t feel it’s relevant, and are upset at beginning ignored and disrespected by marketers in general.

Take a look at what they had to say. Is your campaign guilty of these mistakes?

Today's Factoid

3,449,000

That's how many Zoomers worked out at a fitness club over the past year. You'd expect the younger Millennials to contribute more. You'd be wrong. They're almost a million behind -- only 2,486,000 people.   Source: Vividata Fall 2018