“I’m 70 years old. I’m healthy. I feel like 40. I will be 100.” – ZoomerU

“I’m 70 years old. I’m healthy. I feel like 40. I will be 100.”

focus-group-70

Another group of Zoomers tell ZoomerU how they feel about advertising and the campaigns that are supposed to be aimed at them.

The consensus — advertisers think they’re older, more feeble and more helpless than the Zoomers perceive themselves to be.

It’s a big disconnect. Take a look and it will hit you in no uncertain terms!

Today's Factoid

1,347,000

That's how many Zoomers have an office in their home that's related to their own separate business (not to their employment). Zoomers account for over 60% of all Canadians who have a home office for their own business.   Source: Vividata Winter 2019