“I’m 70 years old. I’m healthy. I feel like 40. I will be 100.” – ZoomerU

“I’m 70 years old. I’m healthy. I feel like 40. I will be 100.”

focus-group-70

Another group of Zoomers tell ZoomerU how they feel about advertising and the campaigns that are supposed to be aimed at them.

The consensus — advertisers think they’re older, more feeble and more helpless than the Zoomers perceive themselves to be.

It’s a big disconnect. Take a look and it will hit you in no uncertain terms!

Today's Factoid

1,780,000

That's the number of Zoomers who bought concert tickets online in the past 12 months -- more than any other age group. It's clear -- Zoomers have embraced online shopping and are the most important market in virtually every category. Source: Vividata Spring 2018