Another group of Zoomers tell ZoomerU how they feel about advertising and the campaigns that are supposed to be aimed at them.
The consensus — advertisers think they’re older, more feeble and more helpless than the Zoomers perceive themselves to be.
It’s a big disconnect. Take a look and it will hit you in no uncertain terms!
That's how many Zoomers bought cosmetics and skin care products online in the past 12 months -- more than any other age group. Zoomers have embraced online shopping, and are the most important market in virtually every category. Source: Vividata Spring 2018