The idea that “older” people are somehow helpless in the face of technology is a myth, of course — and here at ZoomerU, we’ve presented a lot of evidence to that effect.
But now an innovative new group in the US is going one step further. Tech Enhanced Life has created an online community of older adults, called Longevity Explorers, to evaluate tech products and help develop new ones.
The founder, San Francisco entrepreneur Richard Caro, told our sister website EverythingZoomer.com, “There’s a meme that older adults just consume stuff and younger adults create things. I think that’s a flawed meme. In our groups, many of the explorers are bubbling with ideas.” Group members brainstorm ideas for leveraging technology to impact aging, evaluate existing products and propose new ones. Read the entire article here — you’ll be fascinated.
To anyone who still thinks the older generations are technophobic, the Fall 2018 Vividata report provides an overwhelming rebuttal. Whether you look at the entire Zoomer population (45+) or zero in on the oldest segments (65+ or even 70+) that you might think would be least adaptive to technology, the facts are clear: these generations are fully embracing technology, and contribute users that outnumber all other age groups.
It makes perfect sense that a group like Longevity Explorers should have emerged, and hopefully their activities will expand to Canada. ZoomerU will be watching, and we’ll keep you updated.
That's how many Zoomers bought a microwave oven in the past 12 months -- more than all other age groups combined. What are you doing to reach them? Source: Vividata Spring 2018