ZoomerU – Page 2 – Your Online Zoomer University

1,947,000

general

That's how many Zoomers bought computer hardware or software online in the past 12 months -- more than any other age group. Zoomers have embraced online shopping, and are the most important market in virtually every category. Source: Vividata Spring 2018 ...

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A generation of renters means less spending

general

It’s not exactly news that buying a house is increasingly unaffordable, especially in the major markets like Toronto and Vancouver. The same applies across the USA, where the financial struggles of the Millennials are compounded by massive debt from student loans, and where the inability to swing ...

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zoomeru-stock-photos17

Bucket List? Shopping List!

Trends and Insights

In past generations, getting older meant withdrawing from the consumer marketplace. Age not only meant physical frailty, but economic frailty. Your income was fixed, you didn’t need as much because you weren’t doing as much, so you were less important to marketers. Besides, your brand habits ...

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If Zoomers were a province, it would be the biggest in Canada

Zoomer Nation

Here’s a marketing no-brainer: would anyone run a serious national ad campaign and leave out Ontario? Yet that’s precisely what happens when you don’t target Zoomers, Canada’s 45-plus population. We like to call them Zoomer Nation, because they’re certainly numerous enough. In fact, ...

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advertising

Are Zoomer brand choices locked in…or up for grabs?

Zoomers and Marketing

The conventional wisdom about the "older" age groups, is that their brand preferences are more or less set in stone and there is less urgency about influencing them, than about going after the younger age groups whose choices are still in flux. This accounts for the big disparity in the ...

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Protected: Webinar #1 – June 13, 2018

Insight Archive

How do Zoomers respond to advertising? What actions to do they take? Does it vary by where they saw/heard the ad? How does this compare with the behaviors of other age groups? Drawing on new information in Vividata Spring 2018, we take a close look...and discover some intriguing ...

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“Adulting” – Part 2: Are the Millennials really that far behind?

Trends and Insights

In an earlier post, we commented on the "adulting" craze -- books and videos (and even a school) that train Millennials in the basic skills of acting like an adult. Skills which were "picked up" by previous generations as part of growing up, now apparently are still missing at a much older age, and ...

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zoomeru-adulting

‘Adult’ is now a verb

Trends and Insights

Books, videos and even a school teach Millennials how to do "adulting" It's true. Merriam-Webster has even announced it is monitoring the word "adulting" for possible inclusion in the next edition of their dictionary. Not that the definition is that tricky. To "adult" is to be able to do ...

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Today's Factoid

57.1%

That's the percentage of Canadians who drank 7+ glasses of beer in the past 7 days, who are Zoomers. It adds up to 1,080,000 people -- more than double the number of Millennials (510,000). But do you see in the beer commercials?   Source: Vividata Fall 2018