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zoomeru-adulting

‘Adult’ is now a verb

Trends and Insights

Books, videos and even a school teach Millennials how to do "adulting" It's true. Merriam-Webster has even announced it is monitoring the word "adulting" for possible inclusion in the next edition of their dictionary. Not that the definition is that tricky. To "adult" is to be able to do ...

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zoomeru-stock-photos8

By the numbers: Zoomers totally dominate travel

Trends and Insights

Most marketers of travel destinations and related services acknowledge the critical importance of the "older" market. But it never hurts to make the picture more crystal clear -- especially when there is an avalanche of statistics to prove it. According to Vividata (Q3 2017), a total of 10.8 ...

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focus-group-2

“I don’t feel I’m represented…”

Videos

ZoomerU assembled a group of Zoomers to talk about their attitudes toward advertising. From any marketer's perspective, the results weren't pretty. They don't feel that advertisers "get" them. They don't see themselves in the marketing that is directed to them, don't feel it's relevant, and are ...

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adult-children

Supporting adult children could cost parents over $200,000: US Study

Trends and Insights

A TD Canada survey in January, 2017 found that 62% of Canadian Baby Boomers couldn't save enough for retirement because they were still supporting adult children. But is it possible to put a dollar value on what that support is costing? A new US study shows that support of adult children could ...

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millennial

Adolescence now lasts until age 24, British scientists say

Trends and Insights

In the UK, adolescence was traditionally defined as running from age 10 to age 19. Not any more. Scientists from the Royal Children’s Hospital in Melbourne, writing in the Lancet Child & Adolescent Health, now peg the end of adolescence at age 24. The chief reason, as ...

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focus-group-70

“I’m 70 years old. I’m healthy. I feel like 40. I will be 100.”

Videos

Another group of Zoomers tell ZoomerU how they feel about advertising and the campaigns that are supposed to be aimed at them. The consensus -- advertisers think they're older, more feeble and more helpless than the Zoomers perceive themselves to be. It's a big disconnect. Take a look and it ...

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cruise

Why do millennials hate groceries?

general

That was the provocative title on a recent article in The Atlantic. Citing data from the Consumer Expenditure Survey, produced by the U. S. Bureau of Labor Statistics, the article stated that younger shoppers were “eating out at restaurants and bars, ordering it on their phones, or snagging ...

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Retire Retirement

general

The traditional marketing model based on “life stage” assumes retirement at age 65. This in turn means – automatically – a switch over from earning income to living on a fixed income. That fixed income may be low, medium or high, but it almost always leads to very conservative spending ...

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Today's Factoid

1,043,000

That's how many Zoomers bought a microwave oven in the past 12 months -- more than all other age groups combined. What are you doing to reach them? Source: Vividata Spring 2018