ZoomerU – Page 3 – Your Online Zoomer University
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Protected: Webinar #1 – June 13, 2018

Insight Archive

How do Zoomers respond to advertising? What actions to do they take? Does it vary by where they saw/heard the ad? How does this compare with the behaviors of other age groups? Drawing on new information in Vividata Spring 2018, we take a close look...and discover some intriguing ...

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zoomeru-adulting3

“Adulting” – Part 2: Are the Millennials really that far behind?

Trends and Insights

In an earlier post, we commented on the "adulting" craze -- books and videos (and even a school) that train Millennials in the basic skills of acting like an adult. Skills which were "picked up" by previous generations as part of growing up, now apparently are still missing at a much older age, and ...

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‘Adult’ is now a verb

Trends and Insights

Books, videos and even a school teach Millennials how to do "adulting" It's true. Merriam-Webster has even announced it is monitoring the word "adulting" for possible inclusion in the next edition of their dictionary. Not that the definition is that tricky. To "adult" is to be able to do ...

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By the numbers: Zoomers totally dominate travel

Trends and Insights

Most marketers of travel destinations and related services acknowledge the critical importance of the "older" market. But it never hurts to make the picture more crystal clear -- especially when there is an avalanche of statistics to prove it. According to Vividata (Q3 2017), a total of 10.8 ...

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“I don’t feel I’m represented…”

Videos

ZoomerU assembled a group of Zoomers to talk about their attitudes toward advertising. From any marketer's perspective, the results weren't pretty. They don't feel that advertisers "get" them. They don't see themselves in the marketing that is directed to them, don't feel it's relevant, and are ...

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adult-children

Supporting adult children could cost parents over $200,000: US Study

Trends and Insights

A TD Canada survey in January, 2017 found that 62% of Canadian Baby Boomers couldn't save enough for retirement because they were still supporting adult children. But is it possible to put a dollar value on what that support is costing? A new US study shows that support of adult children could ...

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millennial

Adolescence now lasts until age 24, British scientists say

Trends and Insights

In the UK, adolescence was traditionally defined as running from age 10 to age 19. Not any more. Scientists from the Royal Children’s Hospital in Melbourne, writing in the Lancet Child & Adolescent Health, now peg the end of adolescence at age 24. The chief reason, as ...

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focus-group-70

“I’m 70 years old. I’m healthy. I feel like 40. I will be 100.”

Videos

Another group of Zoomers tell ZoomerU how they feel about advertising and the campaigns that are supposed to be aimed at them. The consensus -- advertisers think they're older, more feeble and more helpless than the Zoomers perceive themselves to be. It's a big disconnect. Take a look and it ...

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Today's Factoid

1,390,000

Number of Zoomers investors who have personally traded online over the past 6 months. That's more than all other age groups combined. In fact, Zoomers account for almost 60% (59.5%) of all Canadians who have traded or managed investments online over the past 6 months.   Source: Vividata Spring 2018.